Boca Raton, FL July 1, 2018 – molly&you®, the creator of delicious single-serve 90-second microwave brownies and cake mixes has launched in Walmart after being approached as a disruptor in the Duncan Hines dominated microwave brownie and cake single serve category.
Molly, Founder/CEO of molly&you, first hit the shelves with microwave-baked goods sold in an individual single-serve pouch in 2016. molly&you uses premium ingredients and offers brownie singles, cake singles, and muffin singles in seven flavors.
“I’m thrilled to introduce Walmart shoppers to our Microwave Single-Serves. Keeping it simple and abundantly flavorful, was of the utmost importance to me. Simply add water to the mix and microwave 90-seconds for a delicious indulgence” states Molly. “You can by-pass the fuss and mess that accompanies the popular DIY microwave mug cake trend by simply tearing open a pouch. And now, having Walmart as a partner expands our reach into the homes of so many new consumers.”
Walmart chose molly&you, a niche Florida based brand owned by Gen X-er and party enthusiast Molly Wilson, as they were looking for a high-end option in the space dominated by grocery giant Duncan Hines. “I’m thrilled to be competing with a grocery giant, the bigger the competition, the more fierce my drive is to succeed.” Wilson worked solo with Walmart, having no broker, instead choosing to self-broker and self-distribute her launch after the Walmart team requested to work with her one-on-one. Her buyer at Walmart knew the challenges of working with a small niche brand and Wilson accepted advisement by the Walmart team as she crafted an updated look and feel of the line packaging and the flavor profiles.
The Microwave Single Serve item was created by Wilson in 2016 when her nine year old daughter grew tired of the mess and misfires of her Pinterest mug cake recipes and suggested her mom package up the perfect recipe for her. Wilson quickly added this category to her popular lineup of gourmet beer bread and dip mixes.
molly&you® has been bringing easy gourmet mixes to homes since 2013.
molly&you® is a woman owned company, led by a busy mom who loves spending time with her family, paddle boarding and traveling and sharing her passion for entertaining! For more information and to view the entire line of molly&you® products, visit www.molly-you.com. For press inquiries please contact Shae@molly-you.com 888-552-9768.