News Releases

FINALLY DELICIOUSLY SMART SNACKING, NATURALLY

Booth #4620

Finally deliciously smart snacking has arrived. The answer is Fruit IQ. The only all-natural fruit roll.

The family of Joseph Shalhoub and Son, manufacturers of the original fruit roll, have developed Fruit IQ. A new and different fruit roll that offers dried fruit as Mother Nature intended. Real whole dried fruit. No puree. No artificial anything. Just fruit, fiber, vitamin C, and delicious natural flavor.

Recognizing consumer demand for an all-natural fruit roll, Fruit IQ was developed to meet the taste preferences and health benefits today’s consumer is looking for.  In addition to being the first all-natural fruit roll, it is certified non-gmo, gluten free, vegan, and kosher.

Four fruit varieties will be introduced at the 2017 Summer Fancy Food Show in New York City. Apricot, tart cherry, sour plum, and cranberry will be the first offerings. Each fruit roll is the generous size of .75 ounces, uniquely, individually wrapped for retail sale in display cases of 24.

Raymond Shalhoub, owner and President, proudly explains that, “Fruit IQ has taken years to come to market because of the time required to develop a quality all-natural fruit roll. One that is completely dried fruit based and provides a good source of fiber and vitamin C. without adding any sugar. Our goal is to deliver a fruit roll for the health conscious consumer who desires a flavorful snack and that’s just what we did.”

For further information: RAYMOND SHALHOUB, FRUITIQ@GMAIL.COM, 718-871-6300