As consumers seek ways to determine authentic EVOO from fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing truly authentic EVOO, while ensuring the authenticity of Bellucci EVOO at all levels of production.
By keeping digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, Bellucci allows any bottle of Bellucci EVOO to be traced to its origin in rural Italy. In addition to its product traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars further offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received awards for its line of EVOO: The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano Organic PGI and the 2015 100% Italian Organic; and this year’s harvest of 100% Italian won a gold medal at the 2016 New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
CEO Gerard Jara said, "Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They’ll learn how to authenticate EVOO. ”
Members of the press attending Fancy Food are invited to Bellucci’s tasting and authentication demonstrations Sunday and Monday, June 26 and 27, at 11am and 3pm each day, at booth 3152.
For more information on how Bellucci Extra Virgin Olive Oil is setting new standards for the olive oil industry, visit www.belluccipremium.com.
Media contact: Susan Testa, US Sales & Marketing Director susan@candor-ags.com 559-579-7166