News Releases

Walkers Shortbread Introduces Chocolate Line at Summer Fancy Food Show
Makers of “The World’s Finest Shortbread” to also exhibit traditional offerings and a new Gluten Free Holiday Assortment

HAUPPAUGE, NY (June 26, 2016) – Walkers Shortbread, makers of the world’s finest  shortbread cookies since 1898, returns to the Summer Fancy Food Show, June 26-28, showcasing elegant new packaging and varieties for its line of chocolate shortbread, a new gluten free holiday assortment, and their grab and go line of Mini Shortbread bags. Show attendees can experience the chocolate line and other shortbread varieties at booth #2736 at New York City’s Javits Center.

Shipping to retail fall 2016, all of the items in the chocolate line are made with pure Belgian chocolate, are GMO free, contain no hydrogenated oils, are suitable for vegetarians and are OU kosher. The chocolate line includes varieties:

  • Chocolate & Raspberry Shortbread: A new combination of scrumptious raspberry shortbread, half coated with rich dark chocolate.
  • Chocolate & Toffee Shortbread: The perfect blending of Walkers Shortbread with delicious toffee pieces half coated in smooth milk chocolate makes for a mouth-watering combination.
  • Ginger Royals: A unique shortbread, combining the moistness of real stem ginger with the crispness of Walkers traditional pure butter shortbread, plus the irresistible taste of dark chocolate.
  • Orange Royals: Crisp pure butter shortbread baked with Mediterranean oranges and smothered in rich smooth milk chocolate.
  • Shortbread Selection: The selection brings six of the most popular items from Walkers together to make for a simply irresistible assortment. Shortbread Fingers, Chocolate Chip Shortbread, Shortbread Triangles -- plus the chocolate-coated version of each shape -- all in one box.

New for shortbread fans who have gone gluten-free is a gluten-free holiday assortment, including fan favorite Pure Butter and Chocolate Chip varieties: ideal for festive gatherings and thoughtful gifts that bring signature, delightful Walkers taste with every bite, with zero sacrifice.

In addition to the new chocolate products and gluten free holiday assortment, Walkers Shortbread will exhibit its plethora of delicious, traditional shortbread including Classic Shortbread, Mini Bags, Holiday Gifts and Tins and the Outlander Assortment.

Established in 1898 in Aberlour, Scotland, family-owned Walkers Shortbread is the leading brand of food exported from Scotland, and remains committed to quality, with human eyes on every facet of the baking process, and using only the finest butter made from the milk of free-grazing, small herd cows. To this day, members of the Walker family gather in their bakery to taste test the latest ideas, with only those deemed finest approved for production.

Walkers Shortbread appears at retailers across the country and is available for purchase online. For more information on Walkers, please visit www.walkersbuzz.com. To taste the beloved and new products from Walkers, visit booth #2736 at the 2016 Summer Fancy Food Show.

About Walkers Shortbread

Walkers Shortbread was founded in 1898 and is still a family owned and managed company. We proudly bake The World’s Finest Shortbread in our home village of Aberlour in the Scottish Highlands. Walkers is now sold in over 80 countries and is the leading brand of food exported from Scotland. Walkers Highlanders were recently awarded the highest possible accolade of Three Gold Stars at the International Taste and Quality Institute’s Superior Taste Awards. Our shortbread, cookies and oatcakes contain no artificial flavorings, colorings or additives, and are certified Kosher OUD. Walkers does not support the use of GM ingredients. For more information, please visit http://us.walkersshortbread.com/.

For further information: Dana Moody, 360PR, dmoody@360pr.com, 212-729-5833