AUSTIN, Tex. (May 18, 2016) – Chameleon Cold-Brew, the nation’s original, authentically created cold-brew coffee brand, will be showcasing a new look, informative website, Cold-Brew.org, and quality crafted cold-brews at booth #5664 at Summer Fancy Food Show.
The new look and feel was inspired by the artisan spirit of its vibrant hometown – Austin. The company’s iconic chameleon, the “Dude,” now has a holographic mosaic coat on the bottle that further represents the spirit of Austin and “makers” personality. In addition to the new look, Chameleon Cold-Brew launched Cold-Brew.org, a site committed to educating consumers on the “gold standard” technique for sourcing, roasting, and brewing cold-brew, helping coffee drinkers discern the best tasting and most authentic cold-brew coffee products on the market.
“Our brand was built on the foundation of ‘makers’ who inspire us everyday. We updated our look in order to showcase the vibrant life of Austin,” said Chris Campbell, president and CEO of Chameleon Cold-Brew. “We launched Cold-Brew.org because we realize it can be difficult to determine which cold-brews are worth your buck, and we wanted to give coffee lovers everywhere a resource to determine the differences between cold-brews, coffee, and iced coffee, in order to help them make an educated decision when choosing their cold-brew.”
Chameleon Cold-Brew, the first nationally distributed bottled cold-brew brand, is setting the bar for cold-brew standards with its premium quality and sourcing standards. Each batch is air-roasted for 16 hours at controlled temperatures, so no bean is ever burned and each batch is made with famous Texas Hill County lime-stone cured water, for a smooth, rich, low in acidity, and bold taste. Chameleon produces a variety of cold-brews including six varieties of ready-to-drink cold-brew coffees and four concentrate flavors. The brand recently launched a new Caramel Concentrate, an initial Target exclusive, which will debut nationally in June. Chameleon’s team includes a tried and true master coffee craftsman, R.C. Beall, who has been in the coffee industry for decades and is a seasoned cold-brew expert. Beall works to maintain tried and true brewing methods, responsible sourcing, and premium taste.
Chameleon Cold-Brew will serve its cold-brews at Summer Fancy Food Show booth #5664 from June 26-28, 2016. For more information on the brand and its products, visit www.chameleoncoldbrew.com.
About Chameleon Cold-Brew
Chameleon Cold-Brew was born in 2010 in Austin, Tex., when its co-founders experimented for months until they felt they had brewed the perfect cup of coffee. Chameleon Cold-Brew is a revolutionary way to drink and enjoy coffee. It’s brewed at carefully controlled temperatures for over 16 hours, using only filtered Texas Hill Country water. The result is a super smooth, less acidic, highly caffeinated coffee, which can be enjoyed hot or cold. Chameleon is committed to operating as a socially-responsible company and uses only 100% organic, fair trade certified Arabica coffee beans. Available in the refrigerated section in 10, 16 and 32 oz recyclable glass bottles, Chameleon Cold-Brew is coffee made for makers. For more information please visit www.chameleoncoldbrew.com.