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Sarah Hintze
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Wilks Communications Group
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sarahh@wilksgrp.com
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Gardi Wilks
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847-578-1550
gardiw@nielsenmassey.com

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News Releases

Nielsen-Massey Vanillas Launches New Campaign to Educate Home Bakers to Better Their Bake and Experience the Benefits of Baking Bliss
Enlists World-Renowned Cake Designer Marina Sousa to Guide Home Bakers in Perfecting Their Technique, Gaining Confidence and Pursuing Inner Peace Through Baking

WAUKEGAN, ILLINOIS (May 14, 2019) – Nielsen-Massey Vanillas, the world’s leading provider of high-quality fine vanilla extracts and flavor products, today announced its first-ever integrated consumer education campaign dubbed “Better Your Bake.” The campaign features Food Network’s “Challenge” Champion and world-renowned cake designer Marina Sousa, who is partnering with the brand to create a video series designed to help home baking enthusiasts advance their skills and benefit from the mindfulness that comes with the art of baking.

“I am thrilled to partner with Nielsen-Massey for the “Better Your Bake” campaign,” said Sousa. “Creating and baking beautiful cakes has always instilled in me a personal feeling of relaxation and accomplishment. As a novice, many years ago, I remember perfecting basic techniques like whisking and rolling out dough, which brought me a great sense of achievement and happiness. Through this campaign, I hope to share my knowledge with home bakers everywhere, so that they too can gain the benefits of ‘bettering their bake.’”

Beginning today, bakers everywhere can visit BetterYourBake.com to find informative videos outlining basic baking techniques and common myths. They’ll discover Sousa’s answers to common baking questions, collect seasonal recipes, and much more. New videos, tips and recipes will be released each month through September 2019.

“As a third-generation family company, we are passionate about helping people discover the joy that comes from baking at home. It is our hope that consumers can learn that with the right technique – and the finest quality ingredients – they will be able to create something truly awesome that will bring happiness to themselves and those they love,” said Kirk Trofholz, Chief Executive Officer at Nielsen-Massey.

A 2016 study published in The Journal of Positive Psychology suggests that spending time on creative goals such as baking during the day helps people feel more relaxed and happier with their everyday lives.

To find more about the campaign, including Sousa’s best baking tips and an exclusive Nielsen-Massey Amazon offer, please visit BetterYourBake.com. Home bakers can also find a full listing of Nielsen-Massey pure vanilla extracts and more at NielsenMassey.com.

About Nielsen-Massey Vanillas

With more than a century’s worth of experience, Nielsen-Massey Vanillas has earned a reputation as the world’s leading manufacturer of premium, pure vanilla extracts. The third-generation family owned and operated company uses a proprietary slow, cold extraction process to deliver the richest tasting vanilla. Nielsen-Massey was the first to introduce an organic and fair trade vanilla from Madagascar and remains committed to supporting the plants, people and communities that supply its beans. All consumer products are all-natural, allergen-free, certified Kosher and Gluten-Free, and Non-GMO Project Verified. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. To learn more visit NielsenMassey.com.

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For more information about Nielsen-Massey Vanillas and its products please contact Sarah Hintze, 312-815-5505, sarahh@nielsenmassey.com. To view and purchase Nielsen-Massey products visit nielsenmassey.com.

Mission statement: Nielsen-Massey Vanillas is on a mission to delight people with nature’s finest tasting vanillas and flavors.