Make way, tonics and margarita mixers: There's a new wave in beverage mixers, and Root Elixirs is paving the way. We have all seen the classic options when it comes to beverage mixers in the retail marketplace: tonic water, ginger beer, and premade mixers. The founder of Root Elixirs, Dominique Gonzales, saw a gap in the market, and using her over 12 years of industry experience, leads the way on a new category of mixers. Root Elixirs is a woman and BIPOC owned small batch sparkling drink mixer company based out of California. Sparkling soda mixers have expanded the mixer market as we know it. Sparkling soda mixers are unique in that they contain no alcohol, contain freshly sourced juice and botanicals, are bursting with flavor, and are pre-measured with ice and spirit in mind. Dominique put it best when she said, “Taking out the hassle of putting together fresh ingredients for a craft cocktail is exactly what Root's mission is: so that people can focus on spending time with those they love; and don't have to sacrifice a delicious beverage.” Root Elixirs will be attending the Summer Fancy Food Show in New York from June 11-14, 2022.
Root Elixirs, along with Seedlip and FrutaPOP, will be offering an exclusive tasting event at Boisson NYC, all locations. Founder of Root Elixirs, Dominique Gonzales, will be mixing at the West Village location (330 Bleecker Street New York, NY 10014) on Saturday, June 11th from 3-7pm. Come by and experience the fresh, elevated flavors of Root Elixirs sparkling drink mixers.
Media Contact
Company Name: Root Elixirs
Contact Name and Title: Clara Denton, PR and Community Management
Email: social@rootelixirs.com
Website: https://rootelixirs.com/
Instagram: @root_elixirs