CINCINNATI, OH (June 22, 2019) – Graeter’s Ice Cream, family owned craft ice cream maker since 1870, has announced its new packaging design. This summer, in anticipation of their upcoming 150th year milestone celebration in 2020, Graeter’s has unveiled a new pint design that reflects the decadent indulgence that Graeter’s stands for. The new pint packaging will hit grocery store shelves and scoop shops in late Summer 2019.
Look for the new package first on some deliciously indulgent flavors including Salted Caramel, Oregon Strawberry and Cookies & Cream. This is the first packaging refresh since the brand last updated their pint design six years ago. Ice cream lovers can expect every Graeter’s flavor to adorn the new packaging by early 2020. In addition to the new packaging, the Graeter family will unveil additional 150-year celebration initiatives as the milestone draws near.
"Our new packaging reflects how we’ve grown as a brand over the last 150 years," shares Richard Graeter, 4th generation owner and President/CEO of Graeter’s Ice Cream. "We’ve enlarged ingredient images, showcasing the flavor profile and indulgence without being busy or overly designed. We’re proud of where we landed on the new pint design, and we hope ice cream lovers everywhere will continue to find our truly handcrafted flavors in stores across the country.”
The Graeter’s pints will feature a darker color palate, straying away from the traditional white packaging that frequents ice cream freezer doors. The darker color scheme conveys the indulgence of the Graeter’s flavor profiles, especially Graeter’s famous dark chocolate chips, intentionally maximizing space usage and composition. The simple, clean and traditional look reflects the lavish flavors unique to Graeter’s and seeks to reinforce the passion the Graeter family has for making generations of memories with the families they serve.
Graeter’s Ice Cream produces craft ice cream using a French Pots®, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s currently has 55 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 4,000 grocery stores in 46 states. Visit www.graeters.com for more information.