Paramus, NJ – June 2022 – FrieslandCampina, the world’s largest Gouda and Dutch cheese producer and one of the largest U.S. importers of Specialty Cheeses, debuts 2 new brand extensions for their Royal Hollandia and Gayo Azul cheese brands: Royal Hollandia Entry Packs and Gayo Azul Cotija Cheese. These new additions will join the complete line of FrieslandCampina cheeses at Booth #551, including A Dutch Masterpiece; Gayo Azul; Parrano; Royal Hollandia; and Melkbus.
The Royal Hollandia Entry Packs launch an entirely new size of cheese for the deli. This unique entry point allows consumers to try cheeses in smaller sizes and at smaller price points. Entry Packs are available in six varieties that are perfectly portioned in 3.5-4 oz exact weight pieces. All product ships in shelf-ready packaging that is easy for retailers to stock and easy for consumers to shop. These are the perfect addition to any cheese case, and all varieties in the case take up just over one foot of space. Royal Hollandia Entry Packs are available in 5 varieties Mild Gouda, Creamy Swiss, Smoke Flavored Gouda, Chili Pepper, Mediterranean Herb, and Parrano Originale is available as the 6th item in the lineup. All Entry Packs have clear descriptors with pairing suggestions and a flavor profile scale, allowing ease of purchase into the specialty cheese category or trial of a new cheese type.
The Royal Hollandia Entry Packs join an extensive line of Royal Hollandia Premium cheese products, including:
The new Gayo Azul Cotija is sure to satisfy fans of cheese and Hispanic dishes alike, adding a sharp, slightly salty flavor and a crumbly texture to a variety of dishes. Cotija is a Mexican-style aged, fresh cow’s milk cheese named after Cotija, Mexico. Cotija cheese is a perfect topping for enhancing any dish, such as street corn, enchiladas, tacos, sandwiches, and more. Gayo Azul Cotija cheese is available exclusively in wedge form.
Gayo Azul Cotija Cheese is the latest variety in the Gayo Azul premium cheese collection, which includes:
“We’re thrilled to be debuting the Royal Hollandia Entry Packs and Gayo Azul Cotija Cheese at this year’s Summer Fancy Food Show,” says Debbie Seife, Director of Marketing of FrieslandCampina. “The Royal Hollandia Entry Packs open up a brand-new category in the premium cheese market, which is sure to be a hit, and Gayo Azul’s Cotija provides a deliciously salty, milky flavor that is sure to turn it into a staple in our fans’ recipes!”
For more information and flavor profiles on each of the Royal Hollandia cheeses, go to www.royalhollandia.us; and for more on Gayo Azul, please visit www.gayoazul.com.
The complete line of FrieslandCampina premium cheeses includes: A Dutch Masterpiece (www.adutchmasterpiece.com); Gayo Azul (www.gayoazul.com); Parrano (www.parrano.com); Royal Hollandia (www.royalhollandia.us)and Melkbus (www.melkbuscheese.com).
Royal FrieslandCampina N.V.
Royal Hollandia is a registered trademark of the Royal FrieslandCampina. Royal FrieslandCampina daily provides millions of consumers spread all over the world with dairy products containing valuable nutrients from milk. The products of FrieslandCampina find their ways to over a hundred countries. The company has its Central Office in Amersfoort, the Netherlands. The activities of FrieslandCampina have been divided into four global market-oriented business groups, being Consumer Dairy, Specialized Nutrition, Dairy Essentials, and Ingredients. The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A., which has 16,995-member dairy farmers in the Netherlands, Germany and Belgium and is one of the largest dairy cooperatives in the world. For additional information, please visit our website: www.frieslandcampina.com.
About the Specialty Food Association
The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.
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