News Releases

Arya’s Methi Roti Receives the sofi™ New Product Award for Delectable Indian Cuisine with a Healthy Twist in the Breads Category

Colonia, New Jersey (May 24, 2023) – Arya Methi Roti has been honored as the winner of the 2023 sofi™ New Product Award in the Breads category. The sofi™ Awards, presented annually since 1972, are a top honor in the thriving $175 billion specialty food industry.

The 2023 sofi™ Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage categories. Products were judged on elements such as taste – including flavor, appearance, texture, and aroma – as well as ingredient quality and innovation by a panel of specialty food experts.

So, what is it about Arya Methi Roti that makes it stand out from the crowd?

Made with wheat flour, fenugreek leaves, turmeric, spices, canola oil, salt, and water, the Arya Methi Roti is a flavorful and aromatic twist on traditional Indian rotis. It's packed with the distinctive taste of methi and has a depth of flavor that will make your taste buds tingle with excitement. And the best part? It's healthy too! Arya Rotis has taken the guilt out of indulging in Indian cuisine by using only natural and wholesome ingredients that will satisfy your cravings while fitting into your modern lifestyle.

Expressing their gratitude and appreciation, Shridhar Patel, the Founder of Arya, shared, “We are truly humbled to win the prestigious 2023 sofi™ New Product Award. We are absolutely thrilled and would like to extend our heartfelt appreciation to our customers, partners, and dedicated team for their unwavering support.”

Bill Lynch, President of the Specialty Food Association (SFA), commented, “The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them. Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”

About Arya International LLC

Arya is a small Indian food manufacturer based in New Jersey, founded in 2017. They're on a mission to make healthy eating enjoyable and easy for everyone, without sacrificing flavor and authenticity. Arya's range of products includes Rotis and Rice Batters, made with all-natural and wholesome ingredients. They're proud to supply most major Indian grocery chains in the US and are excited to expand beyond their ethnic markets and share their Rotis with everyone. For more information about Arya and their products, please visit their website at

About the Specialty Food Association

The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows – which are the largest specialty food industry events in North America – as well as the sofi™ Awards – which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.

Media Contact:

Shridhar Patel
Founder, Arya International LLC

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